Advertising Campaign
STRETCHING BEYOND
creora® COMMITMENT TO EXCELLENCE
Committed to excellence in all that it does,
creora® has launched a multi-million dollar brand communication effort.
Built around the positioning line "it's in our every fiber", this commitment to excellence has been visually channeled into a compelling marketing and communications program. Photographed by Walter Chin, internationally renowned fashion photographer, the images highlight the highly toned musculature of four yoga instructors.
Who better to exemplify this postion than those also dedicated to their own version of physical and spiritual excellence.
