Always on the look out for new opportunities and regeneration, denim has found a perfect place to develop and ingratiate itself as a key product in the urban activewear sector. By taking a closer look at the high performance ingredients, denim reinvents in a new guise as a high functioning alternative. With the´athleisure´mood in full swing, the denim industry won´t lose out to the generic legging, instead it is facing the threat full on and will redefine the fabric consumers love to fit the mood.

Active denim is about multi blends and mimicry. It is about adding value and function to the consumer as moisture management, thermal and cool touch denim all feature with the comfort and super stretch delivered by creora® spandex/elastane. Emphasis also needs to be placed on weaving and knitting techniques, as knits mimic wovens and vice versa.

PRODUCTS

• · creora® Power Fit - perfect for the high performance stretch and recovery and core stability
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  creora® eco-soft - low heat settable spandex/elastane perfect for warp stretch performance teamed with the natural fibers

• · creora® Color+ - dyeable spandex for new colorways in denim

COMPANION FIBERS

• · Cotton
• · aerocool® cool touch polyester with superior moisture management
• · aerowarm® hollow polyester for light weight comfort and thermal applications
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  cotna® cotton touch polyester used in multi blends especially for denim knits - lighter weights with the appearance of cotton

• · Anti bacterial yarns and finishes
• · MIPAN® robic high tenacity nylon for anti tear and abrasion resistance
• · MIPAN® FIT - FIR yarn for enhanced wellbeing though increased circulation
• · ALKEX® aramid fiber by Hyosung
• · regen™ recycled polyester
• · Lyocell and modal for the eco angle and added super soft touch

CONSIDER

• · Hybrid blends are key - active ingredients are enhanced through the inclusion of cotton/creora
• · Authentic looking denim is lighter due to the multi blends and also packed full of performance
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  The combination of creora® combined with ALKEX® aramid fibers gives a high level of protection but must be with a soft handfeel

• · Both knits and wovens appear with a classic look
• · Super stretch multi functional denim in knits transcends the street to the yoga studio
• · Quick dry denim in knits and wovens
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  Focus on the technical side of denim for streamlined stretch fits - brush the technical side of wovens and look to incorporating interlock for knits in delivering extreme comfort to the skin

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  The jegging gets updated with high performance and core stability, especially through the inclusion of creora® Power Fit

• · Bi stretch woven denim with a brushed finish on both sides for the ultimate in second skin comfort
• · Play with contrasting colored filler yarns to create interesting effects
• · Take denim up a level through the luster delivered by the inclusion of polyester
• · Anti bacterial denim that takes you from the workout to the weekend
• · Due to the multi blending, qualities are super light and soft touch
• · Micro knitted denim for authentic looking wovens
• · Consider creating new colorways especially in the knit sector that mimics woven denim
• · French terry denim - a new alternative for the classic denim jacket or sporty hoody

TARGET MARKETS

• · Urban active for men and women as functional denim features in the active sports sector
• · Athleisure denim in knits and wovens for soft sports & lifestyle products
• · Functional classic denim - cooling or thermal in lighter weight qualities