Footloose and fancy-free is the mood behind this direction as anything goes and there are no rules as a carefree spirit is encouraged. There is a sense of vibrancy combined with an energetic vibe in generating fun collections that are certain to catch the consumer’s eye. Very fashion led, there is less performance here, with the emphasis about the appearance and optical appeal combined with the sensual fit creora® spandex/elastane brings to the product.
Work this direction to the extreme or adopt subtly in injecting an element of fun into legwear ranges. This is about being mischievous and enticing, daring to be different and delivering a great range of legwear that transcends seasons.
PRODUCTS
COMPANION FIBERS
CONSIDER
Socks take on a strong sense of humor, work subtly for a cheeky application or go full throttle in wacky jacquards for an expressive result
TARGET MARKETS