A need to update and innovate the shapewear sector is delivered in Divine Lines as fashion and function continue to collude. On the functional side it is the essential ingredient of the power that creora® spandex/elastane can deliver to garments combined with the active ingredients of high performance synthetics that enhance the wearability from cool touch to moisture management in delivering 24/7 comfort. A key factor to the shapewear sector is that high compression fabrics are getting much lighter but still delivering the precise power stretch in shaping, evident through the featherweight circular knits through with high power through to lighter warp knits.
From the fashion front, surfaces reflect and gleam amongst the more matte offerings and color also competes in a move away from traditional flesh tones. Surfaces vary from compact ultra matte through to a modern gleam for contrast within shaping garments. The importance of additional functional aspects from the activewear market is key. We are looking for extreme comfort but also the divine delivery that shapewear can bring to the consumer in smoothing, enhancing and flattening. This is a move away from traditional shapewear, it is evolving into lighter weight garments with a stronger sense of style.
PRODUCTS
COMPANION FIBERS
CONSIDER
Increased interest in seamless garment with integrated high power shaping and the addition of decorative aspects through contrasting lustrous yarns
TARGET MARKETS