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REVIVE  Direction File Download

Fully immersed in the Information Age, we cannot deny the advanced production processes and ingredients available to us. Yet we cannot appreciate the present without revisiting and respecting the past with one era in particular inspiring: the Industrial Age. While the gap between the two is vast, there are similarities, the excitement and developments that featured in changing society, they were just as big an issue then as they are now.

Through REVIVE we pay homage to the turn of the 20th Century with a twist, when industrialization got into the full swing resulting in a period of opulence through to darkness, changes that were the foundation of today’s developments. This is about blending tradition with modern technology in creating something new, something fantastical but also with an edge. The core inspiration also appeals to the final garment design as we look to decorative details and corsetry styling. The dark side of this direction and the industrial aspect also contains plenty of appeal for the menswear market as well as being able to offer a steam punk approach with a rebellious spirit for the younger consumer.

PRODUCTS

  • · creora® Black – black spandex/elastane for intense bestselling blacks
  • · creora® Power Fit – high power spandex/elastane for enhanced fit and performance
  • · creora® eco-soft – low heat settable spandex/elastane perfect for the natural delivery

COMPANION FIBERS

  • · Cotton
  • · Modal for a natural feel
  • · Natural touch synthetics - cotna® natural touch polyester
  • · MIPAN® regen™ recycled nylon and regen™ recycled polyester for an eco angle
  • · MIPAN® soft – cotton like touch
  • · prizma® – cat dye polyester for grungy two tone effects
  • · Multiblends – natural/synthetic/creora®

CONSIDER

  • · Prints pull from the richness and opulence of the turn of the 20th Century - decorative and detailed
  • · Warp knits have a voluminous appeal to them – compact and bright in luster
  • ·

    Dark and grungy with a punk twist – respecting the past and rejuvenating in new directions features in circular and warp knit through construction or finish

  • · High twist yarns for micro fine precision
  • · Vintage satin finish warp knits and stretch wovens
  • ·

    Sublimation prints for an authentic approach through to digital for enhanced recognition of the rich graphics that can be pulled from this sector

  • · Textured synthetic yarns bring a subtle velvety plushness to knits
  • · French terry and velvet surfaces in semi matte finish or high luster
  • · Stretch jacquards with decorative appearance
  • · Supersoft power mesh with flock print or sublimation print in layered graphics
  • · Decorative picot elastic narrows
  • · Bi stretch micro fine lace
  • · Deep and dazzling openwork stretch jacquards
  • · Punch-out and dropstitch circular knits for a damaged and distressed look
  • · Ornamental jacquards and prints really push the layered effect of opulence
  • · Delicate vs. distressed – pure elegance works alongside gritty glam with a punk twist

TARGET MARKETS

  • · Women’s seamless – plain or decorative
  • · Basic day bestselling black and white can be updated
  • · Men’s bodywear
  • · High-level ornate construction for fashion lingerie
  • · A rebellious spirit for the younger end of the market

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