As wellbeing continues to drive the increased interest in sports, it is only natural that the active intimates market is forecast growth. What is different now is it isn’t just about performance, a lot more attention is being placed on a stronger fashion accent especially for the womenswear market. There is a distinctive feminine approach, mirroring the activewear sector as the unisex offering of the past is slowly replaced and this is reflected in fabric surfaces and graphic relief. Men’s active intimates still features but this also gets updated as prints and textures are incorporated, combined with new colorways as we move away from classic sporty white to a new energetic spirit.
While performance fibers deliver a powerful function when teamed with creora® spandex/elastane, as with all textile sectors qualities are becoming increasingly lighter in weight but continue to deliver the desired performance. As it evolves, this relatively new market, which more intimate apparel brands are embracing, is transferring technology from other successful sectors including fashion lingerie and shapewear in creating a new generation of active intimates.
PRODUCTS
COMPANION FIBERS
aerowarm® lightweight polyester for added warmth for winter intimate base layers – blend with creora® and merino wool for the perfect collaboration
CONSIDER
High compression warp knits inspired from shapewear sector deliver the option of shaping, support and clean cut technology combined with high performance synthetics
Graphics range from abstract but there is also a new direction to more feminine relief including corsetry styling and lace aspects
Optical aspects appeal from the core of the fibers used through to innovative open delustered prints on bright bases to laminated membranes
TARGET MARKETS