It’s time to party and have some fun as a combination of carnival combined with tropical aspects feature in this energetic and bright direction delivered in solids and more importantly prints. We need to move away from the traditional safe floral designs and embrace a more abstract element in delivering an exciting offering to the consumer. Diving deep into the lushness of the Amazon, we need to focus on intense and bright hues.
A strong eco story evolves, with nature a core element in the key inspiration and touch, we are looking to a more natural touch with a matte appeal. Recycled synthetics work alongside conventional synthetics in enhancing the eco message, and the growth in coordinating shaping beachwear cotton and modal also feature. The appeal of JAMBOREE is ageless, it can be interpreted in a sophisticated manner or pushed to full throttle, resulting in a melee of optical detail.
PRODUCTS
COMPANION FIBERS
FABRICS
Prints pull from an assortment of abstract designs, really push the graphics from sublimation through to digital for a hyper realistic look
There is an intensity to the fabrics in form of solid colors and prints, with circular and warp knits lighter but dense in appearance with compact surfaces
Openwork rascheltronic knits pursue the abstract appeal of this direction, offering a contrasting look to the compact surfaces
Shaping is key for coordinating beachwear that pursues the prints but delivers comfort fit in streamlined silhouettes through to fit and flare with an accent of fluidity but all with a natural touch
TARGET MARKETS
An ageless direction for women’s swimwear - use it boldly and all the way, or tone it down but still be vibrant and engaging
Coordinating shaping beachwear apparel makes the most of prints and adds value to the consumer as summer outerwear