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JAMBOREE  Direction File Download

It’s time to party and have some fun as a combination of carnival combined with tropical aspects feature in this energetic and bright direction delivered in solids and more importantly prints. We need to move away from the traditional safe floral designs and embrace a more abstract element in delivering an exciting offering to the consumer. Diving deep into the lushness of the Amazon, we need to focus on intense and bright hues.

A strong eco story evolves, with nature a core element in the key inspiration and touch, we are looking to a more natural touch with a matte appeal. Recycled synthetics work alongside conventional synthetics in enhancing the eco message, and the growth in coordinating shaping beachwear cotton and modal also feature. The appeal of JAMBOREE is ageless, it can be interpreted in a sophisticated manner or pushed to full throttle, resulting in a melee of optical detail.

PRODUCTS

  • · creora® highclo™ - super chlorine resistant spandex/elastane
  • · creora® Color+ - dyeable spandex/elastane appeals to the vibrant and intense hues in this direction
  • · creora® eco-soft – low heat settable spandex/elastane - a perfect angle for the eco story

COMPANION FIBERS

  • · MIPAN® regen™ recycled nylon
  • · MIPAN® aqua-X nylon and askin® polyester provide the added function of UV protection combined with quick dry
  • · regen™ recycled polyester
  • · Cotton-touch cotna® polyester
  • · Cotton and modal for coordinating shaping beachwear

FABRICS

  • · Silky-touch circular knits with a matte appearance for draped styling
  • · Warp knits pursue a compact appeal, perfect for the application of bold and vibrant prints
  • · High power natural touch micro meshes for shaping liners from soft, medium and high control
  • · Clean cut warp knits updates finishing – smoother lines and anti curl
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    Prints pull from an assortment of abstract designs, really push the graphics from sublimation through to digital for a hyper realistic look

  • · Contrasting matte/bright yarns form interesting jacquard relief
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    There is an intensity to the fabrics in form of solid colors and prints, with circular and warp knits lighter but dense in appearance with compact surfaces

  • · Macro prints for placement contrast with all-over prints applications
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    Openwork rascheltronic knits pursue the abstract appeal of this direction, offering a contrasting look to the compact surfaces

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    Shaping is key for coordinating beachwear that pursues the prints but delivers comfort fit in streamlined silhouettes through to fit and flare with an accent of fluidity but all with a natural touch

TARGET MARKETS

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    An ageless direction for women’s swimwear - use it boldly and all the way, or tone it down but still be vibrant and engaging

  • · Energize the menswear market, especially with prints
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    Coordinating shaping beachwear apparel makes the most of prints and adds value to the consumer as summer outerwear

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