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SUMMER LOVING  Direction File Download

It’s summer time and it’s time to feel good, a factor that many consumers are pursuing. A combination of kicking back and disconnecting from the furore of our 24/7 hyper connected frenzied lifestyle inspires this direction. Taking a trip down memory lane we look to the innocence and newness of the 1950s, when music played on the jukebox to a good old jive, and a cord attached the only phone available! The message in this direction is to chuck the smart phones and tablet, take some time out in pursuing well-earned rest and recuperation. At the same time it is important to pursue a sense of happiness, forget your troubles and aim for a free and fun time. This direction is going to make you smile.

On the fabric front a more textured aspect features from grainy soft touch to cotton-touch fluidity, mainly coming from the polyester side. Colors are new in delivery, not dull, but not overly bright, just uplifting. Shaping features, but it is much lighter in delivery, more likely to be applied through liners as the outer shell pursues a more fluid nuance.


  • · creora® Color+ - dyeable spandex/elastane enhances the vibrancy of the colors
  • · creora® highclo™ - essential super chlorine resistant spandex/elastane
  • · creora® Power Fit – shaping/sculpting elements with a 50s inspiration


  • · cotna® cotton touch polyester
  • · MIPAN® soft air textured yarns for powder touch
  • · Full dull askin® polyester with the added benefits of opacity, UV protection and cool touch
  • · aerocool® prizma for cool touch and the intended vivid tones combined with quick dry
  • · Dull textured yarns are enhanced through the innovative color and print offering
  • · Cotton and modal for coordinating beachwear


  • · Blistered surface effects for 3D structured look
  • · Dreamy touch inspired by hybrid synthetic/natural combinations – a subtle luster but fabulous hand
  • · Both circular and warp knits are lighter but still retain their performance from the inclusion of creora®
  • · Textured yarns deliver a grainy feel to circular and warp knits for a retro touch
  • · Paper touch stretch wovens in plain or yarn dyed with varying levels of stretch featuring from creora®
  • · Yarns dyed and printed stripes – overprint with 50s inspired graphics for added detail
  • · Soft power mesh for shaping liners
  • · Update classic 50s gingham and polka dot prints through overprinting with great graphics or semi bright coatings
  • · Prints are key from geometric to blurred aspects with a 50s nuance
  • · Gloss appeal is retro in delivery
  • · Textured jacquards uplift surfaces – leave plain or overprint for double detail
  • · Micro geometric prints
  • · Sublimation and digital prints both feature
  • · Cotton/creora® circular knits – yarn dyed or printed for coordinating beachwear


  • · Great appeal to kids through to teens through colors and prints
  • · Combine 50s styling for women’s fashion swimwear ranges incorporating shaping
  • · Men’s swimwear
  • · Coordinated beachwear is essential