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Dreamer  Direction File Download

The robust appearance of denim is actually very deceptive as new soft handles and lightweight qualities come to the market. DREAMER takes on a very suave approach in traditional cotton/creora® spandex/elastane blends through to natural-based hybrid blends with stretch and recovery. Cotton ranges from long stable fibers for luxurious touch to being dominated by lyocell fibers for the ultimate in soft and supple appeal. Other natural fibers to feature for a luxury element include silk and cashmere. This direction takes the overall ubiquitous and cherished feelings of denim understood by consumers to a new level on the luxury front.

Structures range from spongey to compact with a velvet brushed finish, while surfaces take on a dreamy aspect applied through tone-on-tone prints or through the inclusion of jacquards. Tones take on a soft and faded look to compliment the spirit of this direction. Indigo features but in new faded back qualities. There is an overall feel-good aspect combined with a sensational touch to denim in both woven and knit qualities.

PRODUCTS

  • ·

    creora® eco-soft - low heat settable spandex/elastane works perfectly with the natural fiber content of this direction

  • · creora® Power Fit - high power spandex/elastane for power stretch
  • · creora® Color+ - dyeable spandex/elastane for new color direction

COMPANION FIBERS

  • · BCI cotton
  • · Organic cotton
  • · Recycled cotton
  • · Wool, cashmere, linen and silk
  • · Pima cotton - long staple cotton with a luxurious touch
  • · Tencel® for a super soft touch
  • ·

    regen™ recyled polyester for hybrid blends and lighterweight denim, tying in with the strong sustainability of this direction

  • · SeaCell™ cellulosic fiber derived from seaweed with therapeutic benefits
  • · aerogear™ FIR polyester for added wellbeing

CONSIDER

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    Nature - denim goes back to its roots in appearance and natural content, updated through the function of creora® spandex/elastane for comfort stretch through

  • · Dobby weaves
  • · Cross hatch for subtle detail
  • · Spongey compact stretch denim - spacer-like in construction
  • · Powder touch finishes
  • · Chevron structures
  • · Jacquard stretch denim
  • · Velvet surface effects worn down and aged through layering
  • · Broken surface effects for an organic look
  • · Tone-on-tone surfaces
  • · Brushed surfaces for a peachskin finish
  • · Ombre effects
  • · Relief prints
  • · Printed technical side for reversible aspects
  • · Lightweight woven 4-way stretch denim and knitted denim

TARGET MARKETS

  • · omen’s shaping and sculpting denim
  • · Young unisex denim for skinny styles
  • · Unisex appeal to comfort stretch denim in classic silhouettes
  • · Athleisure – especially knitted denim for men and women

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