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The authenticity of denim is given a powerful push, as performance comes into play. The hybrid mood continues, but this time it is on a higher level, as functional yarns team with ubiquitous cotton in creating jeans that execute added value. From cool touch denim through to antibacterial, lightweight thermal denim, high tenacity denim and 360 º stretch and flexibility. Denim is moving out of its traditional casualwear comfort zone and moving into a new territory: performance.

Stretch is key from the inclusion of creora® spandex/elastane, the concept of this direction is that optically authentic denim appeals, but through blending and construction there is a whole lot of innovation going on, with technical denim making waves. From yoga jeans to jog jeans, and urban sports, denim maintains it guise but will guarantee a surprising new functionality.


  • · creora® Power Fit - spandex/ elastane with high performance stretch and recovery plus core stability
  • · creora® Black - spandex/elastane for dark and grungy tones
  • · creora® Highclo™ - super chlorine resistant spandex/elastane that withstands intense finishes and layering effects
  • · creora® Power Fit² - for 360º stretch and flexibility - especially key for sports denim


  • · BCI cotton
  • · Wool for winter delivery in hybrid blends
  • · MIPAN® aqua-X – cool touch with moisture management
  • · aerowarm® thermal regulating polyester and aerocool® cool touch polyester with moisture management
  • · MIPAN® robic high tenacity nylon for tear resistant denim
  • · Anti bacterial yarns and finishes
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    MIPAN® FIT for wellbeing and enhanced circulation - team with creora® Fit2 for the perfect performance denim in knits or woven

  • · ALKEX® aramid fiber by Hyosung - high tenacity denim
  • · Dyneema® super strong fiber for lightweight and tough denim


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    Hybrid blends - authentic denim look with high levels of performance from stretch and recovery to functional aspects

  • · Authentic 3/1 weaves in new lightweight qualities
  • · Slub weaves for a tough-look denim
  • · Cross hatch denim for surface effects
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    The appeal of this direction is unisex – men are taking up the comfort stretch aspect achieved from the inclusion of creora® spandex/elastane combined with the added performance from functional ingredients

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    New surface effects feature through construction or surface application – look to splash prints and broken twills for new style direction

  • · Denim is tough, light and soft with the added value of stretch and recovery from creora® spandex/elastane
  • · Super stretch denim features for jog jeans through to skinny styles on the street
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    Quick dry denim – hybrid blends offer the look of heavier denims but are very lightweight and practical - with the addition of cool touch or thermal aspects through fiber use, these denim qualities are incredibly functional

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    Laser finishing replaces previous high chemical use, manpower and water content to achieve the distressed looks desired by the consumer

  • · Traditional indigo tones feature but look to new color ways that have an urban appeal
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    Knitted denim doesn’t just mimic the look of traditional woven denim – it duplicates the woven effect of denim in soft touch, power stretch appeal – hard to tell the difference between the two

  • · French terry and interlock knit denim for tops
  • · The technical side of denim has a soft and brushed touch
  • · Consider membrane applications for added performance - waterproof, windproof, breathable


  • · New urban looks for men and women, still maintaining an authentic denim look
  • · Workwear denim - using the high tenacity blends for tough applications
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    Performance denim - yoga, running, skateboarding and urban sports including BMX biking through to commuting cycling