From anatomical styling through zoned compression to high performance socks, this sportswear trend delivers on all the key functions. From funky gym socks and sneaker liners to a more muted and interesting aspect for the athleisure market, FUN & GAMES ensure that the socks market ups its ante and delivers a strong fashion feel as well as delivering on the performance front.
Functional yarns are incorporated to ensure not just the fit is right, but the socks meet the demands of the wearer. Anti bacterial, anti odor, quick dry combined with the fit creora® brings to the market guarantees a perfect product. The level of construction varies from comfort fit to high level compression, geared towards leisurely workouts, athleisure through to high impact sports.
PRODUCTS
creora® Soft Fit - high elongation spandex/elastane perfect for soft applications on sock tops for added comfort and elimination red marks
COMPANION FIBERS
MIPAN® fine denier air textured nylon for a cotton touch and lighter weight when blended with cotton and creora®
aerowarm® hollow polyester for added warmth for winter delivery and lighter weights for winter sports socks including skiing
CONSIDER
Color is key – update traditional black and white sports socks with bright tipping and contrasting toe and heel color ways especially on white sports socks and liners where the pressure is pronounced to avoid marks
New patterns with performance for the athleisure sector – sporty styling remains but a new generation of prints feature - reworked camouflage, abstract jacquards and chevron stripe
TARGET MARKETS
Athleisure – they have hacked the activewear market on the apparel front and are set to do so on the performance sports socks but with a twist