creora® Commitment to Excellence

Textile Directions
HOME>Fabric>Trend Directions

Utopia  Direction File Download

As athleisure continues to grow in the activewear sector, it is only natural that this lifestyle mood will influence swimwear. Expect to see a surge in surfinspired fabrics and styles. This is a combination of faux surf goers who just want the look, to legitimate athletes who hit the high seas, requiring differing levels of performance. Key inspiration to this direction is enjoyment and pleasure, whether looking out to sea or surfing the sea.

A relaxed faded mood features, bright tones are aged a little as if from too long in the sun and through wear and tear. The connection with the coastal outdoors also leads to a strong sustainable direction with recycled synthetics and natural fibers. Both fashion and performance swimwear follows a stylish route with performance rash guard tops working as well on the beach as they do on the surf board. An additional aspect is the demand for related beachwear items although not as coordinated as in the other directions. This trend really confirms that life is a beach!

PRODUCTS

  • · creora® highclo™ - super chlorine resistant spandex/ elastane for longevity
  • · creora® Color+ - dyeable spandex for vibrant colors
  • · creora® eco-soft - low heat settable spandex/elastane to blend with polyprolene & cellulosic yarns

COMPANION FIBERS

  • · MIPAN® aqua-X dull for matte appeal with quick dry, moisture management and UV protection
  • · MIPAN® regen™ recycled nylon and regen™ recycled polyester
  • · askin® quick dry, UV protection polyester
  • · cotna® cotton touch polyester
  • · Polypropylene for super quick dry benefits
  • · Cotton, seaweed and modal teamed with creora® ecosoft for beachwear apparel

CONSIDER

  • · Lightweight stretch paper touch woven fabrics with creora® highclo™ for streamlined surf shorts
  • · High power warp knits for long sleeved rash guards – the elimination of bulky seams, replaced by reduced seaming and bonded seams further eliminate chaffing
  • · Prints are key – tone-on-tone, multi colored in digital and sublimation prints
  • · Spacer fabrics for a neoprene look – look to recycled nylon/creora® eco-soft combinations
  • · Lightweight neoprene for performance
  • · Bold graphics pull from surfboard customized prints
  • · Surfers paradise prints – sunset ombre effects
  • · A softer approach with a retro Hawaiian surfers paradise for prints
  • · Natural touch circular and warp knits – lightweight with creora® Color+ for enhanced vibrancy in tones
  • · Cotton/creora® eco-soft terry toweling, single jersey and interlock for beachwear
  • · Brushed jersey surfaces for beachwear apparel

TARGET MARKETS

  • · Performance surfwear
  • · Fashion surfwear
  • · Bikinis and rash guards
  • · Unisex appeal to swim and beachwear

list