A frisson of excitement enters into the denim sector with a new lust for brightness and lustrous finishes develops in a new reverse direction. From perfect high gleam all over shine though to printed PU coatings continuing, consider reversing the trend and break these bright products down through delustering effects and finishes. This heightened state moves from the previous demand for ultimate perfect bright surfaces, emerging in a much more intriguing manner.
Layering effects feature to achieve the matte/bright contrast, achieved originally through the fiber contents including lustrous mercerzied cotton and hybrid blends incorporating super-bright trilobals. A functional factor can also feature when incorporating synthetics, as performance such as cooling or warming can be added.
The denim bases in this direction rely on creora® spandex/elastane in delivering superior comfort stretch and super stretch for unisex applications. There is a synergetic approach to the previous season’s illuminated perfection and the desire for denim to be distressed.
PRODUCTS
COMPANION FIBERS
Bright and luminous polyester - incorporate aerocool® and aerowarm® performance polyesters for added function in hybrid blends with cotton and creora® spandex/elastane
CONSIDER
TARGET MARKETS