Essentially synthetic active intimates is back on course, having been diluted over the past few seasons with the growth in athleisure. For focused sports bra brands there is a return to high level technicity with unparalleled performance enhanced by creora® spandex/elastane.
The legacy of athleisure continues, as performance aspects continue to feature in lifestyle intimates, but with a much sophisticated style than previously seen. With performance the key feature throughout all levels of activity, it is clear that comfort, fit and a sensational touch factor also feature.
From high impact activities where the performance systems of bras are crucial to maintain endurance from innovative recipes to low impact activities where touch, fit and comfort are the more compelling requirements. A strong sports style influence comes across, especially through fabric structures, but so does a more abstract approach as the fashion lingerie sector looks to translate the performance available into a more stylish offering.
PRODUCTS
COMPANION FIBERS
CONSIDER
Bright and matte melange performance knits through to marbled, water marked and camouflage-inspired jacquards and prints for hiding sweat stains
TARGET MARKETS
Unisex pro level high compression second skin applications, anatomically designed for core stability and muscle protection