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creora® Direction 08/09

Textile Directions
FOR ACTIVE
Comfort Zone : Spiritual enlightenment teams up with the eco conscious consumer as they try to find peace and harmony in their lives.
Energy Preserve : The earth's sources are a new factor to this trend as natural fibers emerge with multi- functional performance features.
Intelligent Action : Enjoying and not just enduring sports relies on certain core factors.
Impact : Taking a risk and feeling the high is the fix that adrenalin junkies strive for.

FOR INTIMATES
Light Illusion : Body enhancing basics incorporating smooth and compact surface effects ensure that today's consumer can be confident that the comfort and support will last 24/7.
Nature’s Gift : Sustainability is the buzzword on the international front as the textile sector continues to grow its interest in the environment and the emphasis on reducing carbon missions and pollution continues.
Modern Sculpture : Ahost of inspirations from urban chic to gothic desire leads to a more decorative expression in lingerie.
Antiquity : A trip down memory lane inspires this direction as we look to traditional values and the comfort of the past.

FOR READY-TO-WEAR
Fundamental Function : Added function and performance continue to influence the ready-to-wear market as consumers expect more from their clothes.
Eco Luxe : Embracing luxury is becoming a 21st Century obsession as the desire for indulgence comes to the forefront.
Denim Regeneration : Denims continuous revival is always a tricky one, just how do mills update the most popular fabric in new combinations?
Strike Out : Fabric surfaces get expressive through prints and dramatic yarn dyed stripes through to sophisticated shimmer effects and simple textural variations.

FOR SWIMWEAR
Liberate : Performance swimwear relies on longevity, lightness, shape and support with quick drying as the final function when dashing from the pool.
Graphic Attak : Prints continue to play a role in swimwear as the direction is moving towards the notion that big is better.
Reflective Future : Mirrored metallic tones and holographic finishes take the gloss swimwear direction to a new level.
Optical Dare : Astrong 80's retro trend influences swimwear as bright solids team up with bold stripes and funky graphics for a kaleidoscopic clash.
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