creora® Direction 08/09
Textile Directions
FOR ACTIVE
Comfort Zone : Spiritual enlightenment teams up with the eco conscious consumer as
they try to find peace and harmony in their lives.
Energy Preserve : The earth's sources are a new factor to this trend as natural fibers emerge
with multi- functional performance features.
Intelligent Action : Enjoying and not just enduring sports relies on certain core
factors.
Impact : Taking a risk and feeling the high is the fix that adrenalin junkies
strive for.
FOR INTIMATES
Light Illusion : Body enhancing basics incorporating smooth and compact surface
effects ensure that today's consumer can be confident that the comfort
and support
will last 24/7.
Nature’s Gift : Sustainability is the buzzword on the international front as the textile sector
continues to grow its interest in the environment and the emphasis on reducing
carbon missions and pollution continues.
Modern Sculpture : Ahost of inspirations from urban chic to gothic desire leads to a more decorative expression in lingerie.
Antiquity : A trip down memory lane inspires this direction as we look to traditional
values and the comfort of the past.
FOR READY-TO-WEAR
Fundamental Function : Added function and performance continue to influence the ready-to-wear
market as consumers expect more from their clothes.
Eco Luxe : Embracing luxury is becoming a 21st Century obsession as the desire for
indulgence comes to the forefront.
Denim Regeneration : Denims continuous revival is always a tricky one, just how do mills
update the most popular fabric in new combinations?
Strike Out : Fabric surfaces get expressive through prints and dramatic yarn dyed
stripes through to sophisticated shimmer effects and simple textural
variations.
FOR SWIMWEAR
Liberate : Performance swimwear relies on longevity, lightness, shape and support
with quick drying as the final function when dashing from the pool.
Graphic Attak : Prints continue to play a role in swimwear as the direction is moving
towards the notion that big is better.
Reflective Future : Mirrored metallic tones and holographic finishes take the gloss
swimwear direction to a new level.
Optical Dare : Astrong 80's retro trend influences swimwear as bright solids team up
with bold stripes and funky graphics for a kaleidoscopic clash.