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creora® Direction 11/12

Textile Directions for Intimate Apparel

creora direction : PerfectionSecond skin fabrics embrace the body, perfect in construction but with high performance through the power of creora® spandex/elastane yarns. Progressive in its delivery, the mood of this direction incorporates matte and clean finishes through to a highly revised modern spirit as gloss aspects project a futuristic look. Featherweight fabrics get lighter, compact in their knit construction up to 50 gauge knits without losing the performance that creora® offers. Clean cut technology, bonded seams, ultra flat selvedge fabrics and laser cutting offer a clean and precise flawless finish to intimate apparel. Look to ultra smooth surfaces from gloss finishes to papertouch stretch and support with a diaphanous finish, the mood is pure perfection in appearance but also in fit. The reduction in CMT with today’s modern technology combined with the consumers’ interest in lighter shapewear and the perfect fit for daily intimate apparel drives this textile direction.


creora direction : RetrofitModern fabrics packed with power embrace the female form as a desire for the glamour of the1950s continues for shapewear and lingerie. The retro influenced fabrics have the look with enhanced softness combined with control from the inclusion of creora® spandex/elastane fibers. Black dominates with intense matt, satin and high gloss fabrics enhanced with creora® black. Also important is the fresh aspect of virginal white and cosmetic tones in sparkling forms highlighting a synthetic content that is set to shine through the intimate apparel sector.
The core of this inspiration stretches the scale from the darker side of 1950s burlesque to the moody aspects of the era’s film noir for dark and seductive elements. The original frisson of this era also encourages a brighter aspect, with sharp sherbet tones injecting a softer feminine delivery in glossy and sugary aspects. The appeal of this direction is that it looks synthetic, shiny and new, real glamour with a retro twist as softness and stretch embrace the body.


creora direction : NutureWith ecological aspects impacting consumers’ daily lives it is a matter-of-course that it is seen as a core inspiration for intimate apparel. Less energy intensive fabrics will lead to a greener future and this is where creora® eco H-550 completes the story in blends with natural fibers but also the new generation of sustainable fibers from both natural and synthetic origins. As the textile process of regular cotton is improved in keeping with a greener image while organic cotton offers a premium option, the king of natural fibers features in finer counts for featherweight circular knits with that desired natural touch. Other fibers can include seaweed, wood, lyocell, soya and bamboo viscose. But it is the recycled synthetics that take a hold of this direction, offering the consumer the benefits of microfiber performance combined with peace of mind on the environment.
Both natural and synthetic yarns are offered in very fine counts enabling a soft direction for seamless and circular knits, eliminating annoying side seams so these fabrics can embrace the body. With nature the core of this direction, it doesn’t just influence the fiber content but also transpires through to the fabric appearance. From raw and dry hand feels to nature’s glossy aspects, contrasting finishes feature.
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