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creora® Direction 08/09

Textile Directions for Ready- to-Wear : Denim Regeneration
creora direction : Dedicated Denim Denims continuous revival is always a tricky one, just how do mills update the most popular fabric in new combinations? The answer lies in the fiber and finishing of denim, as classic right and left hand twills continue to be the favored structures. Lighter weight denim that delivers strength, stretch and comfort continues to drive the market. Cotton remains the core fiber in the denim sector but new innovations include sustainable and synthetic fibers. Premium denim is on the increase. Luxury and comfort combine with mercerized cotton and Pima cotton to bring forward subtle sheen with cashmere and alpaca for a sensational touch. Sustainability enters the denim arena with organic cotton and bamboo teaming up with recycled polyester for an eco conscious approach. Dark indigo tones are enhanced with bright and yarn dyed fillers for speckled effects. Bottom weight denim constructions get lighter through the developments in the core fibers used without neglecting the strength and ability to withstand aggressive washing and finishing. The difference in comfort is evident when creora® yarns are added to the recipe.

PRODUCTS
- creora® performance H-350 to withstand aggressive denim finishing
- creora® black H-100D for Dark tones and added intensity to hues
- MIPAN® air, a hollow cross section fiber that brings strength, lightness and quick drying performance in blends
- creora® eco H-450 teams with organic cotton and bamboo for the eco aspect

FABRICS
- Cotton and pima cotton
- Synthetic blends bring strength and lightweight finishes to sturdy bottom weights incorporate MIPAN® air, a hollow cross section fiber that brings strength, lightness and quick drying performance in blends
- Organic and pima cotton for deluxe denim in lighter weight qualities
- Recycled polyester blended with natural sustainable fibers and creora® eco
- Slub surface and broken hatch weaves brings an irregularity to denim surfaces
- Wool, cashmere and alpaca blended with cotton and creora® for the premium market
- Subtle lustrous denim from natural and synthetic sources
- Eco friendly sandblasting and washing processes is key to reducing water waste and saving energy
- Double faced - bond denim with a contrasting woven or knit fabric
- Use the technical face of denim for printing, flocking, sueding for dual use and added detail

GARMENT APPLICATION
- Classic denimwear
- Jeans
- Jackets
- Skirts
- Stretch qualities for non-denim style garments in the ready-to-wear sector

VISUALIZE: COMFORT - STRETCH - ECOLOGICAL - LUSTRE - INNOVATE - LIGHTWEIGHT

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